The Amalfi Coast is the stretch of coast bell , located south of the Sorrento Peninsula , overlooking the Gulf of Salerno ; is bordered on the west and east from Positano from Vietri sul Mare . It is a stretch of coastline famous around the world for its natural beauty, home to major tourist sites . Considered World Heritage Site by UNESCO . It takes its name from the town of Amalfi , the central nucleus of the Coast not only geographically , but also historically . The Amalfi Coast is known for its diversity: each of the countries of the Coast has its own character and its own traditions . The Amalfi Coast is also known for its traditional products , such as limoncello , a liqueur made from lemons in the area ( sfusato amalfitano ) , anchovies and canned fish produced in Cetara , and pottery made and hand-painted Vietri .